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Is Offering Private Label Brands A Good Move For Amazon?

By now we all know Amazon as the gigantic online store that sells just about everything. However, what a lot of us may not realize is that, depending on where you live, Amazon has expanded their product development definition to sell food. Lots of food. The product managers over at […]

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Product Managers Look For A Way To Make A Better Burger Without Meat

The majority of consumers identify themselves as being meat lovers. What this means is that they like their burgers to be made with a nice juicy piece of meat. For a variety of reasons, this has created a challenge that a number of different product managers are trying to solve. […]

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Product Managers Struggle To Get Dashboard Screens Correct

If you’ve had a chance to jump into a new car lately, undoubtedly your attention has been drawn to the dashboard screen that just about every car has nowadays. Car manufactures are changing their product development definition and moving more and more of the car’s control and monitoring systems over […]

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What Do Product Managers Need To Know About Self-Driving Cars?

The world of automobiles stands on the edge of a brave new world. Due in part to a big push by Google along with a number of universities and other car manufactures, the era of self-driving cars is fast approaching and this is going to dramatically change the product development […]

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What Should Product Managers Do When Their Main Product Fails?

Unless you’ve been living under a rock for the past few years, you’ve probably heard about a company called Theranos. They are a Silicon Valley startup that attracted a lot of attention. They claimed that they had invented a product that with just a minute amount of blood from an […]

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How To Fix A Product Management Mistake: Diet Pepsi

I think that we do need to hand it to the Pepsi product managers – at least on paper they did everything that they really should have done. They conducted countless taste tests and tinkered with their Diet Pepsi product development definition all in a quest to give their customers […]

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