How Product Managers Can Make Something Old New Again
Product managers for existing products need to find new ways to make their products become interesting to consumers again
Product
What Can Product Managers Learn From Smart Elevators?
Otis elevator product managers are working to incorporate new technologies into their elevators in order to remain competitive
Cigarette Product Managers Make A Bet On The Future
The product managers at Altria have made a significant investment in startup Juul in order to take advantage of the popularity of vaping
Product Managers Give Clear Drinks A Try
Product managers in Japan have started to create clear versions of their product to appeal to customers who want healthy drinks
Can Product Managers Use Social Media To Market Forbidden Products?
When you think about all of the products that product managers are responsible for, there are a number of them that come to mind as being “difficult” products to successfully manage. For one reason or another, these products are difficult to talk about and therefore are difficult to market. In this category go condoms, guns, … Read more
How Can Product Managers Deal With Faulty Components?
Product managers at General Motors’ China product plant have discovered that they electric car batteries that they were planning on using may be no good
Video Game Product Managers Struggle With Pricing
Product managers for video games have to find ways to maximize their revenue streams as they introduce games that cost more and more to create
Gucci Tries To Bounce Back From A Product Mistake
Just in case you didn’t know it, Gucci is a one of the largest and most successful fashion brands out there. Everyone wants to both own and be seen wearing Gucci apparel. In the past few years, Gucci has had a fantastic run and has become one of the hottest brands in fashion. However, their … Read more
Product Managers Learn That It’s All About The Packaging
Product managers are starting to realize that the unwrapping of their product is an important moment in time in creating a lasting relationship with their customers
Product Managers Want To Know How To Make A Sandwich Special
Who doesn’t love a good sandwich? When lunch time rolls around (or perhaps dinner), there is something about grabbing a meal that you can hold in your hand that can be oh so satisfying. When it comes time for us to have a sandwich there are a lot of different options for us: we can … Read more