The Accidental Product Manager Archive

Category: Product

By now everyone knows who Starbucks is – they are the company that sells coffee, a lot of it, and makes a ton of cash

I can’t tell you how many times I’ve been working with clients who are trying to enter new markets by copying products that are already

Love ’em or hate ’em, business plans are a part of every product manager’s life. They should be a part of every company’s product development

Have you ever given any thought to the damage that you might be doing to your company’s other brands when you slash the price of

So what does a product manager need to do in order to make his / her product more profitable? As I suspect every product manager

Just imagine if you were the product manager who was in charge of one of the world’s simplest products: a pen. How successful could you

I don’t care what kind of product you are in charge of right now, let’s play a game. You are now in charge of a

I did it! I confess! Take me in! See that product over there on the floor lying in a pool of blood? I killed it.

How are sales of your product doing? Not so well? Are you thinking about changing the price of your product? Is it looking like you

As product managers we all dream of the day that we could muster up the courage to actually raise the price of our product. Just