Product Managers Attempt To Get NASCAR Back On Track

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If you’re new here, you may want to subscribe to my RSS feed. Thanks for visiting!Once upon a time (about 10 years ago) the American racing system called NASCAR was at the top of its popularity. There were movies made about it, and fans tuned in to watch every race on television. However, those days … Read more

How Can Product Managers Get Their Customers To Ride?

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How do you get to work every day? If you are like most of us, you jump into a car and drive there. However, there are some people, product managers among them, who instead jump on their motorcycles and drive them to work. Over at the Polaris company, their product managers would like more of … Read more

Should Product Managers Allow Customers To “Hack” Their Product?

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As product managers we believe that we are reasonably smart people. We know what our customers want. That means that we work with our development teams, design a product development definition, and then we create products that will solve problems for our customers. However, I think that we can all agree that we don’t know … Read more

Can Product Managers Have Their Meal- Kit And Eat It Too?

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I’m pretty sure that we’ve all felt this way at some point in time. We come home from work, we’re exhausted and then all of sudden we realize that we have nothing planned for dinner. If you are like me, this is the evening that you end up calling out for pizza or grabbing something … Read more

How Video Store Product Managers Manage To Still Hang On

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Can anyone remember back in the day when there used to be a video rental store on just about every corner? We’d all head down to the rental store on a Friday with hopes that the latest release would be still in stock. We’d browse the aisles, pick out our one or two movies, perhaps … Read more

Product Managers Tackle The Santa Problem

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So what’s the one thing that everyone knows about Santa? That he always delivers his gifts to the good boys and girls on Christmas morning. Not the day after Christmas. Or a week later. He gets it there on Christmas morning. As you might imagine, with more and more parents buying things online, the actual … Read more

What Can Amazon Product Managers Do About The Customers They Don’t Have?

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As product managers, we spend a great deal of our time trying to figure out ways to get more people to buy our products. However, there is that very small collection of product managers who have extremely popular products who have a slightly different sort of problem that they have to work out. They really … Read more

How Should Chipotle Product Managers Be Handling Their Current Food Poisoning Problems?

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In the modern restaurant industry, most of the challenges of preparing and serving food to customers have been solved. This means that product managers spend their time working on trying to make the process of buying food from their restaurants easier and quicker for customers. However, over at Chipotle they’ve run into some problems with … Read more

What Can McDonalds Product Managers Do To Capture Young Customers?

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The product managers at McDonald’s have a problem on their hands. A recent study revealed that among younger burger eaters, the millennials, only one in five has ever eaten a Big Mac burger. For a 61 year-old burger chain, this does not bode well for the future. McDonald’s product managers need to take a look … Read more

How Can Product Managers Get Kids To Buy Groceries?

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If you were the product manager for a grocery store, you wouldn’t think that you’d have to worry about getting young people to come into your store and buy things, would you? I mean, we all need the food products that grocery stores sell. Traditionally people have always shopped for food the same way: they … Read more