Picking The Wrong Product: What Went Wrong With The Nano?
If you’re new here, you may want to subscribe to my RSS feed. Thanks for visiting!How much should a new car cost? More importantly, if
The Accidental Product Manager Archive
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Product Managers Need To Master The Art Of Social Media Listening
As product managers we are responsible for using our product development definition to create products that meet the needs of our customers. However, in order
How Product Managers Are Solving The Missing Football Fan Problem
The most popular and profitable sport in the world is U.S. NFL Football (sorry European football fans). However, just because you own a franchise in
Sensual Product Management: Umm, What Do We Need To Know?
So there is no delicate way to talk about this topic, but I’m going to bring it up anyway. As product managers, we’re often not
Is Social Media Worth The Effort For Product Managers?
Facebook, Twitter, Pinterest, LinkedIn, the list just keeps getting longer. Social media has certainly arrived. As product managers we all realize that these new tools
Instagram Product Managers Attempt To Do The Impossible
Welcome to the crazy world of social media. You know, the market segment where one day there’s nothing and then the next day there’s a
What The #1 Thing A Product Manager Needs In Order To Launch A Product?
So just exactly what does it take to successfully launch a product? In my product management consulting work, I’ve had a chance to work with
Product Managers Who Spy On The Competition
What do your customers think about your product? Do they like it better than your competition’s product? Did you do a good job when you
How Product Managers Should Go About Doing Business Research
In order for your product to be successful, you are going to have to have to have a good understanding of your market. I wish
What Should A Product Manager Do When The Wrong Customer Buys Your Product?
As product managers we spend a lot of time trying to segment our market as a part of our product development definition. Once we get