The Accidental Product Manager
Home Of The Billion Dollar Product Manager Where You Too Can Learn To Be A Wildly Successful Product Manger
I was working with a client the other day who had a unique problem: they needed a vision for their product. Now, I’m pretty familiar with the whole “vision” thing as it applies to a company – it’s that thing that you put on the wall that nobody ever reads. However, this was the first … Read more
Where did you learn your marketing skills? At school? On the job? Never learned it? I’ve got some bad news for you: a lot of what you know may no longer be correct. A lot of what serves as conventional wisdom in the world of marketing is based on the way that things used to … Read more
I can remember being something like 9 or 10 years old when I first learned about the Bermuda Triangle. I’m not sure where I first got my facts, but I’m willing to bet good money that it was that classic TV show with Leonard Nimoy called “In Search Of…” I didn’t sleep for something like … Read more
In the world of a product manager, we spend our time worrying about defining, creating, and selling a product. All too often we view our job as being done once a customer has purchased our product – the next time we deal with them will be to get new requirements or to have them buy … Read more
Data, data, who’s got the data? Thanks to our luck of being product managers in the 21st Century we are privileged to have access to quantities of data about our product and our customers that product managers of old could only dream about. However, is this really a good thing? Dr. Peter Fader is a … Read more
Who has to deal with irrational customers – isn’t “irrational” just another word for “crazy”? If you’ve ever had to set a price for your product, then you know what I’m talking about. No matter what price you pick (or how you pick it) people are always going to be telling you that it’s the … Read more
Gosh – doesn’t the whole concept of subliminal advertising just sound naughty to you? I mean, I’ve always sorts lumped this type of advertising together with hypnotism and sorta figured that they were slightly immoral. You know, it can’t be right to get people to do things that they wouldn’t do otherwise, right? Let’s assume … Read more
As product managers we are generally quite proud of our products. We do our best to work with potential customers and collect requirements. We ride herd over our developers to make sure that a good product is developed and that it rolls out smoothly. What happens if there is then a flaw in how the … Read more
Hopefully we all know about the Ford Mustang. This is the sports car that just about every male (and quite a few females) lust after in the heart at just about the same time that they are getting their driver’s license for the first time. It has been around in various forms since the 1960’s … Read more
Come on, admit it. You like cost plus pricing. It’s a product manger’s best friend. We all know how this story goes, you find yourself in charge of a new product and you spend all of your time working on nailing down what features it is going to have and when it will become available. … Read more