Can NBC Product Managers Make The Olympics An All Year Event?
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The Accidental Product Manager Archive
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Moving Beyond Mobile: Uber, Tesla, eBay And More Discuss Engaging Digital Strategies
Mobile-first thinking is finished, your customer has moved beyond using one device. The most successful brands are now those who understand the connected consumer and
What Do Starbucks Product Managers Have To Do To Keep Growth Going?
Wouldn’t it be great to be a product manager at Starbucks? Well, if you liked coffee it would be a great job. For the past
Product Managers Want To Know: Why Do Malls Fail?
Just about every town that we live in has a mall. The mall has a collection of stores that if we need a specific thing,
What Can Top Food Brand Product Managers Do To Get More Shelf Space?
There are few product manager jobs that come with as much brand name recognition as those jobs that are associated with the top food brands.
Pepsi Product Managers Learn That We Want What We Should Not Have
When we think about all of the exciting product manager jobs that are out there, one of the ones that always seems to come to
Product Managers Know How Valuable A Product Name Is
As a product manager, you know just how important the name of your product is. We spend a great deal of time trying to come
Free Webinar: TGI Friday’s, Marriott and Esurance On Delivering Personalized Product To The Connected Consumer
With the digital ecosystem expanding and consumers moving beyond just mobile it is crucial for brands to deliver seamless multi-platform experiences and personalize interactions for
Can Disney Product Managers Solve Their Sports Problem?
Disney is a very large, very successful company. The company is made up of many different parts: consumer products, theme parks, film studios, and media
Can Starbuck’s Product Managers Take It Upscale?
Doesn’t it seem as though the Starbucks coffee shops are just about everywhere by now? There are even some streets that have two of them: