Forget Social Media – Product Managers Are Focusing On Email Again

Welcome to the era of Google and Facebook. Product managers have had to learn to live in a world that is dominated by these firms. They control what the users of their applications see. Their algorithms determine what their users see in addition to all of the information that they are getting from friends and … Read more

Papa John’s Product Managers Look For New Ways To Be Successful

Product managers need to find a way to redefine the brand

Can you think of any job that would be more delicious than being a product manager for a pizza chain? The product managers at the Papa John’s pizza company probably thought that they had the best job in the world for a very long time. Then things started to change for them. It seems as … Read more

Crate and Barrel Product Managers Learn To Be Social

Product managers learn to embrace the digital age

Crate and Barrel sells a lot of furniture. They are now faced with the age old question of how best to get their furniture noticed by their potential customers. In the past, the firm relied on what had always worked for them: still photographs. However, lately that has all changed. The company now has over … Read more

Product Managers Discover That The Circular Is Not Going Away

Paper based circulars are still important to retailers

So if you are running a business and you’d like to keep your customers aware and informed about what products you are offering, what’s the best way to go about doing this? In our modern age, a lot of product managers would look at their product development definition and say that you need to update … Read more

Restaurant Product Managers Discover Too Much Of A Good Thing

Product managers need to be aware of the impact of changes to their product

As product managers, the one thing that we’d all like to have is more customers. We dream of the day that we’ve created a product development definition that will cause our customers think about our product and then as quickly as they can take action to get their hands on it. These hopes and dreams … Read more

Email Communication Etiquette for Product Managers

Note: this post was written by Jackie Being able to communicate with coworkers and clients face-to-face is the best way to get your message across, but it is also time consuming. When there is a lot to get done during the day, email communication is often the quickest, easiest and most cost-effective way of getting … Read more