Crate and Barrel Product Managers Learn To Be Social
Crate and Barrel sells a lot of furniture. They are now faced with the age old question of how best to get their furniture noticed
The Accidental Product Manager Archive
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Tag: social media
Why Are Product Managers Moving Away From Focus Groups?
When a product manager is put in charge of a product, one of the first questions that they would like to be able to answer
How Can Product Managers Help Lego Get Over The Brick Wall That They Are Facing?
So what do small children want to play with? In the past the answer to this question was fairly easy: dolls, trucks, and of course
How Can Product Managers Help Tiffany Once Again Become “Cool”?
What makes a jewelry store cool? The 183 year-old Tiffany’s jewelry store has been cool for a very long time. They’ve been associated with very,
What Can McDonalds Product Managers Do To Capture Young Customers?
The product managers at McDonald’s have a problem on their hands. A recent study revealed that among younger burger eaters, the millennials, only one in
How Should Facebook Tell People About News?
So here’s an interesting question for you. If I was to ask you where people spend the most amount of time when they are on
So What’s Wrong With Twitter?
So here’s a question for you: do you “tweet”? By that question, of course, I mean do you use the social networking tool Twitter? During
How Product Managers Can Use Twitter, Facebook, Instagram, and Pinterest To Create Product Buzz
As product managers living and working in the 21st Century, we all know about the importance of social media. Many of us have probably already
Product Managers Need To Know How To Make Word Of Mouth Work For Their Product
As product managers, it is our job to make sure that our products meet the needs of our customers. As part of our product development
4 Ways Product Managers Can Use Social Media
I’m always being asked by product managers what the most important product management tools are when you are creating a product development definition. We all