Can Product Managers Use Social Media To Market Forbidden Products?

Can product managers successfully promote e-cigarettes using social media?

When you think about all of the products that product managers are responsible for, there are a number of them that come to mind as being “difficult” products to successfully manage. For one reason or another, these products are difficult to talk about and therefore are difficult to market. In this category go condoms, guns, … Read more

How Product Managers Can Get Kids To Smoke Again

There are many different types of product manager jobs. One of the more, shall we say delicate of these jobs, is that of being a product manager for a major tobacco company. It is your job to get people to consume more of your product – that means smoke more. It turns out that you … Read more

What Can Product Managers Learn From Japanese Cigarettes?

No matter how you personally feel about smoking, you have got to admit that the market for cigarettes is huge. You can hardly go into a gas station without being confronted with an entire wall of different brands of cigarettes all of which have just slightly different product development definitions. With so many different types … Read more