Product Managers Discover That The Circular Is Not Going Away

Paper based circulars are still important to retailers

So if you are running a business and you’d like to keep your customers aware and informed about what products you are offering, what’s the best way to go about doing this? In our modern age, a lot of product managers would look at their product development definition and say that you need to update … Read more

Barnes & Noble Product Managers Rediscover Books

The Barnes & Noble product managers realize that they have lost their way

Quick question for you: when was the last time that you were in a Barnes & Noble bookstore? When I tried to answer this question, I had to think about it for awhile. I think that the last time I actually entered one of their stores was around Christmas when I had whittled my list … Read more

What Can Store Credit Card Product Managers Do To Remain Viable?

Store credit cards are declining, what’s a product manager to do?

So if I was to take a look inside of your purse or wallet right now, what would I find? I’m willing to bet that you probably have either a Visa or a Mastercard credit card, perhaps an American Express credit card or even a Discover credit card. However, what else would be there? Would … Read more