Product Managers Need To Know How To Find Customers In A Dark Room

Just exactly how much do you know about your customers? Sure, we all do some segmentation and stuff like that as a part of our product development definition, but do you really know where your customers are in terms of thinking about buying your product? Are they at the beginning? Are they almost ready to … Read more

How Product Managers Can Accomplish Great Things

There is no question that as a product manager there are a countless number of things that we can spend our time on each and every day as we work to refine and implement our product development definition. However, if we want to accomplish great things for our product, just exactly what should we be … Read more

How Product Managers Can Get Their Customers To Trust Them

In our relationships with other people, one of the most basic things that we generally spend no time thinking about is the issue of trust. Without trust, there really can’t be any relationship. In order for our product to be a success, we need to find a way to get our customers to trust us … Read more

Steve Job’s Advice For Product Managers

Steve Jobs died too young – what great things could he have accomplished if only he had been able to live just a little bit longer? No matter, even during his brief time on this planet he accomplished a number of amazing product related things that every product manager can learn from. What’s even more … Read more