Food Giant Product Managers Place Small Bets

General Mills product managers are looking for new product ideas at startups

There are exciting product manager jobs and then there are the product manager jobs at the really big food companies. Yes, yes – the good news is that you’ll probably be a relatively successful product manager no matter what you do simply because the big food companies provide us with the products that we all … Read more

Product Managers Ponder How To Market An Unwanted Product

Adult diapers are not what anyone wants, but more and more people need them

Sigh. As product managers we all would like to think of ourselves as being the person who is in charge of a cool product like Facebook or the iPhone. However, the world is filled with other products that need the help of product managers and so who’s to say what product we will eventually be … Read more

Product Managers Race To Provide One-Day Delivery

Customers will buy from the company that can deliver their package the next day

As product managers, we all spend our time trying to better understand what our customers really want. This can be a tricky thing to do. We need to understand what motivates our customers in order to better understand how we can provide them with the products that they will be willing to buy. Product managers … Read more