Product Managers Promote The Vaping Of Vitamins

Product managers are taking a different approach to vaping

It’s currently a tough time to be a product manager for vaping products in the U.S. right now. Vaping products exploded on the scene a while back and have become very popular. However, there have been a number of serious health-related issues that have started to show up and all of sudden people are starting … Read more

Grocery Product Managers Start To Think Small

Product managers start to bet on smaller grocery warehouses

Grocery product managers are starting to face a real problem. More and more of their business is starting to be driven by customers going online and ordering food and then expecting it to show up at their door. What this means for these product managers is that the old way of doing business, building more … Read more

The Challenge Of Being A Grocery Store Product Manager

Product managers need to find ways to attract customers who avoid stores

Everyone has to go out and buy groceries, right? Well, it turns out that at one time that would have been a correct statement; however, these days things have changed and now customers have many choices on how they can get the groceries that they need. This change has hit grocery store product managers very … Read more

Product Managers Learn To Deal With Two-Day Shipping

Amazon introduced two-day shipping. Now everyone is trying to catch up

As product managers, it is our responsibility to use our product development definition to create products that our customers will want. With a little luck, they’ll discover our products, decide to buy them, and then place an order. You might think that a product manager’s job would be over at this point in time. However, … Read more

Product Managers Try To Determine If Smaller Is Really Better

Target is trying smaller stores in order to attract more millennials

Just imagine if you were a product manager for Target stores. You would be responsible for the success of a brand that has over 1,800 stores sprinkled throughout suburban areas everywhere. However, you would have recently bumped into some problems. Sales at your stores have just taken a dip for the first time in a … Read more

Product Managers Race To Provide One-Day Delivery

Customers will buy from the company that can deliver their package the next day

As product managers, we all spend our time trying to better understand what our customers really want. This can be a tricky thing to do. We need to understand what motivates our customers in order to better understand how we can provide them with the products that they will be willing to buy. Product managers … Read more