The Accidental Product Manager
Home Of The Billion Dollar Product Manager Where You Too Can Learn To Be A Wildly Successful Product Manger
Everyone has to go out and buy groceries, right? Well, it turns out that at one time that would have been a correct statement; however, these days things have changed and now customers have many choices on how they can get the groceries that they need. This change has hit grocery store product managers very … Read more
As product managers, it is our responsibility to use our product development definition to create products that our customers will want. With a little luck, they’ll discover our products, decide to buy them, and then place an order. You might think that a product manager’s job would be over at this point in time. However, … Read more
Just imagine if you were a product manager for Target stores. You would be responsible for the success of a brand that has over 1,800 stores sprinkled throughout suburban areas everywhere. However, you would have recently bumped into some problems. Sales at your stores have just taken a dip for the first time in a … Read more
As product managers, we all spend our time trying to better understand what our customers really want. This can be a tricky thing to do. We need to understand what motivates our customers in order to better understand how we can provide them with the products that they will be willing to buy. Product managers … Read more
Let’s face it, Amazon is a very large company. Once you get to be that big, you’ve got a significant problem on your hands. Your investors expect you to keep growing, but you are already so large that it can be difficult to do. The product managers over at Amazon think that they’ve come up … Read more
If you were the product manager for a grocery store, you wouldn’t think that you’d have to worry about getting young people to come into your store and buy things, would you? I mean, we all need the food products that grocery stores sell. Traditionally people have always shopped for food the same way: they … Read more
The Christmas season has always been the time that home owners take the time to decorate the outside of their homes to celebrate the season. What this generally involved was going into either the attic or the basement in order to drag out box after box that contain outside lights and decorations. Once this had … Read more
So it turns out that the world of television is ruled by advertising. The more ads that you can sell, the more money you make and the more television programs you can both make and broadcast. Back in the day, television product managers ruled the world. Nobody else could compete with the number of potential … Read more