Walmart Product Managers Decide To Bet On Their Stores
Walmart product managers have realized that their supercenters are a unique asset and they want to find ways to maximize their value
customer data
What It Takes To Be A Pop-Up Product Manager
As product managers we are always being told that we need to better understand our customers. We believe that if we were to truly understand them, then we would know how to offer them the products that they want, when they want them, and where they want them. In the world of retail products this … Read more
Product Managers Struggle To Get Their Customized Email Correct
So let’s talk about email for just a moment. If you are like me, you get a ton of the stuff. In all honesty, most of it is junk and I just end up deleting it even before I read it. However, there are those one or two emails that just happen to catch my … Read more
Niche Marketing Requires Product Managers To Personalize Everything
As product managers we spend a lot of time creating ways to tell customers all about our fantastic product. Too bad that often the brochures, white papers, direct mail, and case studies often fall on deaf ears. It turns out that we’re actually doing a couple of things wrong: we’re not listening to our customers … Read more
Product Manger Are You A “Data Dummy” Or A “Knowledge Master”?
Data, data, who’s got the data? Thanks to our luck of being product managers in the 21st Century we are privileged to have access to quantities of data about our product and our customers that product managers of old could only dream about. However, is this really a good thing? Dr. Peter Fader is a … Read more