What It Takes To Be A Pop-Up Product Manager

Pop-up product managers have to be quick on their feet

As product managers we are always being told that we need to better understand our customers. We believe that if we were to truly understand them, then we would know how to offer them the products that they want, when they want them, and where they want them. In the world of retail products this … Read more

The Digital World Changes The Way That Food Company Product Managers Operate

Food purchase changes mean that product managers have to change

Let’s be straight about a few things: the world in which we live is currently changing. A lot. Nowhere is this more evident than perhaps when we take a look at how consumers go about buying food. This used to be a simple task: people jumped into their cars with their food shopping list in … Read more