Crate and Barrel Product Managers Learn To Be Social

Product managers learn to embrace the digital age

Crate and Barrel sells a lot of furniture. They are now faced with the age old question of how best to get their furniture noticed by their potential customers. In the past, the firm relied on what had always worked for them: still photographs. However, lately that has all changed. The company now has over … Read more

How The Yum Product Managers Are Adapting To A Changing World

Fast food markets change very fast

I can’t actually tell you if it would be one of the best product management jobs to have, but I can tell you that it would certainly be one of the most delicious. What am I talking about? I’m talking about being a product manager who works for YUM Brands. You know, the company that … Read more

Amazon Product Managers Decide To Do Battle With UPS

Amazon product managers say "Bring It On"

As I’m sure that we all know by now, Amazon is a very large company that does a lot of different things: they ship books and products, offer cloud computing resources, and even run an internet based television channel. The product managers at Amazon are under an enormous amount of pressure to always be looking … Read more

Can Coke Product Managers Make Their New Alcoholic Drink A Success?

Chu-Hai is big in Japan. Can Coke join the crowd?

So for just a moment, picture yourself as a product manager for one of the most iconic products out there: Coke-Cola. You’ve done a great job – Coke is one of the most popular drinks available and no matter what country you go to, it is very well known. The company makes an enormous amount … Read more