How Product Managers Are Solving The Missing Football Fan Problem

The most popular and profitable sport in the world is U.S. NFL Football (sorry European football fans). However, just because you own a franchise in the most popular sport does not mean that you are generating as much money as you might hope to. There’s always a possibility that not enough people are showing up … Read more

Sensual Product Management: Umm, What Do We Need To Know?

So there is no delicate way to talk about this topic, but I’m going to bring it up anyway. As product managers, we’re often not above using sex appeal to motive potential customers to buy our product. However, what happens if the product that we’re trying to sell is sex itself? Welcome To The World … Read more

Is Social Media Worth The Effort For Product Managers?

Facebook, Twitter, Pinterest, LinkedIn, the list just keeps getting longer. Social media has certainly arrived. As product managers we all realize that these new tools offer us a fantastic way to get in touch with our potential customers and they need to be a part of our product development definition. However, it’s going to take … Read more