In Order To Succeed, Should Product Managers Become Smaller?

Sam’s Clubs are getting smaller in order to compete better

If you were a product manager at Walmart’s Sam’s Club, there is one thing that would keep you up at night: Costco. You’d know that your product development definition was broken because the customers that you wanted to come into your Sam’s Club stores all too often were heading over to shop at Costco. The … Read more

Product Managers Struggle To Come Up With A Better Drink

Drinks are easy to make but hard to market

Drinks are easy to make but hard to market Image Credit: Photo by Kal Loftus on Unsplash You would think that being a product manager for a hot new start-up beverage would be a great job, right? Somewhat surprisingly, you’d be wrong. It turns out that it’s fairly easy to come up with the idea … Read more