Which Forms Of Social Media Should Product Managers Be Involved In?

How many social media ecosystems are out there these days? By my count (if you still include MySpace), there are 9 big ones. As an already overworked product manager working on your product development definition this means that you’ve got an important question that you’re going to have to answer: which ones are you going … Read more

What Every Product Manager Needs To Know About The Hadoop Database Solution

Just in case you’ve been living with your head underneath a rock, the world appears to have gone “big data” crazy lately. Your customers, your company, and probably your competition have all started to talk about the problem of big data and just exactly what can be done about it. Somehow you are going to … Read more

Product Managers Need To Learn How To Offer Customers A Next Best Offer

If there was a perfect world for us product managers to live in, what would it look like? Sure there would be white unicorns everywhere but what would our jobs be like? I’d guess that we’d know our customers much better than we know them today. In a perfect world, starting with the product development … Read more

What Can A Tax Software Company Teach Product Managers About Customer Information Overload?

Ugg, taxes! I don’t like them, you don’t like them, nobody likes them. One of the reasons that nobody likes taxes is that they are so very complicated – what counts as taxable income and what doesn’t? It turns out that the company Intuit realized that we don’t like taxes and they’ve made a lot … Read more

How Product Managers Can Help Their Customers Weigh Their Options

Have you ever had to make a decision between two products that you were considering buying? How did you go about doing this? If you are like most of us, you collected what data you could on both products and then you weighed the data in order to try to see which product would best … Read more