Month: February 2020

Product Managers Try To Determine If Smaller Is Really Better

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Target is trying smaller stores in order to attract more millennials

Just imagine if you were a product manager for Target stores. You would be responsible for the success of a brand that has over 1,800 stores sprinkled throughout suburban areas everywhere. However, you would have recently bumped into some problems. Sales at your stores have just taken a dip for the first time in a … Read more

Can GE’s Product Managers Find A Way To Get A Charge Out Of Batteries?

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The GE product managers are going to have to catch up with their rivals

We all know the company General Electric – at one point in time, they seemed to make just about everything that you could buy that could be plugged in. These days GE is playing a game of catch up with other companies. GE wants to be a player in the growing business of large-scale electricity … Read more

Is It Time For Product Managers To Get Out The TV Dinners?

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TV Dinners are coming back, will product managers be ready?

So let’s picture a typical evening for you. You get home from work, sort through the mail, change clothes, click on the TV, and then you start to think about dinner. Assuming that you have not gone crazy and called up Uber Eats to deliver you some restaurant food, you are going to be on … Read more

How Can Product Managers Convince Millennials To Buy Jewelry?

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How can product managers get millennials interested in jewelry?

Being a product manager for a high-end jewelry company would be a pretty good job to have. You really would not have to sell all that much of your product in order to have a good year. However, these product managers have started to run into a problem. It turns out that the next generation … Read more