Fashion Teaches Product Managers About Speed To Market

If you had to, how quickly could you get a new product to market? One month, two months, 6 months, a year? For most product managers, we get our next product to market when we choose to get it there – our customers really don’t have too much say in the matter. However, over the … Read more

Gatorade Product Managers Go High-Tech

I’m pretty sure that we all know about Gatorade – the brightly colored sports drink that we always see pro athletes drinking during matches and pouring on their coaches when they win a game. However, times change. The product managers at Gatorade realize that they need to change their product development definition with the times … Read more