What Can Facebook Teach Product Managers About Reaching Customers?

I’m pretty sure that by now just about everyone out there has heard about Facebook. Facebook is the largest social networking platform going these days. What a lot of us may not know about is the fact Facebook employs a lot of product managers whose job it is to help customers advertise on Facebook. This … Read more

How Do Product Managers Prepare For A Marketing Disaster?

As product managers we generally spend our time trying to find ways to update our product development definition in order to make our product be more appealing to potential customers. Our goal is to convince them that we make a good product that will solve whatever their problems happen to be. The one thing that … Read more

Is Offering Your Customers Bait Ever A Good Idea For A Product Manager?

I’m pretty sure that you are like me – you think that based on your product development definition your product is the best one out there. If only your potential customers would buy it, they would be amazed at how well it solves their problems. It’s just finding a way to get them to make … Read more

How To Make Your Product Stand Out In An RFP Response

Please buy my product. No, I really mean it – go out now and buy my product! Sadly, this technique of simply asking your customers to buy your product generally doesn’t work for most product managers. Instead, we have to be waiting in the wings until our customers decide that they need a product like … Read more