3 Skills That Most Product Managers Are Missing

I’m guessing that you wouldn’tgo to work naked. Then why-oh-why are heading off to your product management job when you don’t have all of the skills that you’ll need to do the job correctly? I’m not sure if this is going to make you feel any better, but it turns out that most product managers … Read more

3 Big Secrets For Small (Niche) Products

When a product manager finds himself / herself in charge of a product that is targeted towards a niche segment, they have to change how they mange the product. A lot of things that may not matter for a mainstream product matter a great deal when you have a smaller target market. Let’s take a … Read more

2 Guaranteed Ways To Make Your Niche Product A Success

In this age of social media and short customer attention spans, product managers who are responsible for niche products are living in both the best of times and the worst of times. On one hand they have fantastic new ways of reaching out to their specific customers while on the other hand all of the … Read more