How Can Product Managers Capture Frugal Customers?

When customers cut back on spending, product managers have to go to work

The arrival of the Covid-19 virus has upended the lives of most of our customers. Many people have lost their jobs and just about everyone has been forced to stay home. The result of all of this is that our customers are starting to feel “cash poor” – they are looking for ways to save … Read more

Product Managers Start To Get Personal With Health Monitors

People want to be able to monitor their health and control their data

People want to be able to monitor their health and control their data Image Credit: Photo by rawpixel on Unsplash Product managers know that people are always concerned about their health. We worry about how much we weigh, what our blood pressure is, if we are pregnant, what our metabolism is, etc. From a product … Read more