Product Management 101: How To Be A Product Manager

Ok, I give up. Enough people have been asking me how I do the job of product management, that I now feel compelled to share all of my secrets. Look, there are a lot of different product management frameworks out there and I’ve spent time studying them all. For some very compelling reasons, they’ve never … Read more

Product Managers Need To Learn To K.I.S.S. Their Customers

Doggone it – what do your customers really want? You try listening to them, you try sending them surveys, you meeting them at trade shows, and yet you still feel as though they just don’t quite understand how great your product really is and so they aren’t buying it. You’ve done everything that is included … Read more

Product Managers Know Customers Don’t Buy When You Tell Them Too Much

If you would like to get more of your potential customers to buy your product, what’s the best way to make this happen? If you talked with product managers, I’d be willing to bet that you’d hear a lot of them tell you that delivering more product information to your potential customers just might do … Read more

10 Tips For Solving Common Product Development Problems

If there is one thing that really should scare a product manager, it’s the prospect of using the product development definition to create a brand new product. I mean really, just how likely is that you are going to fail big time? Fairly good if you ask me & that’s not going to look good … Read more