Month: March 2012

Product Managers Need To Learn How To Fail

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How do you feel about failing at something? I’m willing to bet that you are just like the rest of us in that you HATE to fail. It turns out that if indeed this is the way that you feel, then perhaps you’ve been missing out on some great learning opportunities. Maybe I should explain … Read more

Product Management Case Study: Pay Phones

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I don’t care what kind of product you are in charge of right now, let’s play a game. You are now in charge of a product that all of us see every day: pay phones. What would you do to breathe new life into this dying product line? Everything You Need To Know About Pay … Read more

Product Managers Are Learning The Marketing Power Of One (Database)

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All too often Product Managers fool themselves into thinking that more is better. Yes, sometimes this may be true, but when it comes to keeping track of both customers and product inventory, it turns out that using one database is the key to long term success… How Things Can Get Out Of Hand Although we … Read more

Product Manager: Can You Hear Me? How To Get Promotions Right

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So there sits your product. Sure, some people are buying it, but your product’s account manager and business development manager sure would like more people to buy it. What’s a product manager to do? Why not do what everyone else seems to be doing – have a promotion for your product? Hold on a minute, … Read more