Product Manager Meet Your New BFF: The Analyst

Product managers spend a great deal of time looking inside of their company in order to determine what their product development definition is telling them needs to be done next in order to both create and market their product. What we can forget is that the real world in which our product will be competing … Read more

Product Managers Mentors: Where To Find Them, What To Do With Them?

Being a product manager is a hard job – creating a product development definition is not a simple thing to do. In order to do it well, we all need a little bit of guidance in order to figure out what we both should and should not be doing, There are many different ways to … Read more

What Product Managers Need To Know About The Art Of PR

When you are the product manager who is responsible for a product, then you wear many different hats. One of these hats has to do with public relations (PR) for your product. Just exactly how is product manager supposed to get the word out about how great your product is? The World Of PR Has … Read more

Why WIIFM Is The Question That Every Product Manager Must Answer

What does it take to get a prospective customer to turn into an actual customer who buys your product? When I’ve asked this question to many product managers I always seem to get the same answer: the sales funnel shows how long it takes to move a customer from prospect to customer. Everyone seems to … Read more