Month: October 2013

5 Secrets To An Effective Pricing Strategy For Product Managers

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Pricing really should not be all that hard to do, right? Pricing is just another part of your product development definition. Find out what your customer is willing to pay, design a product to be sold at that price that will give you a 25% profit margin, and poof you should be all good to … Read more

Product Managers: Can An Old Brand Help Your New Brand?

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Just imagine the problem that a product manager who has a brand new product is facing as he or she creates their product development definition: nobody knows anything about their product. They’ve never even heard of it. If only there was some way to “jump start” the product’s marketing program. Oh wait, there is – … Read more

New Product Manager Book Now Available: How To Have A Successful Product Manager Career

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  Good news: my latest book for product managers has just been published! You can order your copy by clicking here.   This book has been written with one goal in mind – to show you how you can make your product management career a success. It’s not easy being a product manager so we’re … Read more

The Product Selection Process Course Sneak Preview Is Now Available!

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I have just loaded a Sneak Preview of my new Product Selection Process course.You can take a look at the preview right now at this link: http://blueelephantconsulting.com/marketplace-2/psp-sneak-preview I have already been getting lots and lots of questions and comments about the Product Selection Process (PSP)course. In the next few days I will be sending more … Read more

What Type Of People Should Product Managers Hire For Their Team?

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I’ve got to be honest with you here: there have not been too many times during my product manager career that I’ve been able to step away from the product development definition process and have been presented with the opportunity to hire someone to join my product management team. However, the few times that this … Read more

Product Managers Need To Learn How To Pivot

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As a part of your product development definition, one of the things that every product manager eventually does is to create a business plan for their product. In this plan we lay out a strategy: what customers we want to go after, what problems we want to solve, and what product we want to offer … Read more