How Product Managers Can Manage The Age Gap On Their Product Teams

Product managers often don’t manage any direct reports. However, in order to have a successful product, we always seem to find ourselves in charge of a sort of “virtual team” of people who are sprinkled throughout the company. It turns out that in order for our product to be a success, we need to do … Read more

Learn How To Launch A Product — The Right Way!

For the first time ever, Blue Elephant Consulting is going to be sharing our secrets for what it takes to launch a product the right way. As product managers, our careers depend on the success of our products and if we don’t launch them the right way, then there’s no way that they are going … Read more

Product Management Failure: Google’s Moto X

As you slave away at your product management job, you probably dream of how great it would be to work at some progressive company where (finally!) your skills as a product manager would be truly appreciated. Some company that understood the important role that we product managers play and who would give us the authority … Read more

When Competitors Merge: What 3 Things Should A Product Manager Do?

Sometimes as product managers we wish that our lives could become better if only one of our competitors would just go away. It’s events that like this that would make developing your product development definition just a bit easier. Somewhat amazingly this does happen. However, all too often, the reason that they went away was … Read more

What Does It Take To Lead A Product Team?

So you are a product manager? Just exactly what does that mean? I can tell you that it’s not all about creating the perfect product development definition. I mean, sure you are in charge of a product, but in order to get your job done you need to work with other people and get them … Read more