The Challenge Of Being A Grocery Store Product Manager

Product managers need to find ways to attract customers who avoid stores

Everyone has to go out and buy groceries, right? Well, it turns out that at one time that would have been a correct statement; however, these days things have changed and now customers have many choices on how they can get the groceries that they need. This change has hit grocery store product managers very … Read more

Product Managers Try To Determine If Smaller Is Really Better

Target is trying smaller stores in order to attract more millennials

Just imagine if you were a product manager for Target stores. You would be responsible for the success of a brand that has over 1,800 stores sprinkled throughout suburban areas everywhere. However, you would have recently bumped into some problems. Sales at your stores have just taken a dip for the first time in a … Read more

Product Managers Try To Find Stores To Fill Malls

Malls need stores, but what kind of stores?

When was the last time that you went out to a mall? For most of us, it’s probably been a while. We used to always go to the mall – that’s where you could get stuff, especially during the holidays. However, with the arrival of online shopping most of us don’t go to malls as … Read more

How Can Product Managers Tell Customers To Not Use Their Product?

Product managers face a challenge trying to get customers to not use their product

Every product needs a product manager. This means that things that are good for us (think vegetables, running shoes, and protein bars) all need product managers. Likewise, things that are legal but perhaps not so good for us also need to have their own product managers (think guns, fatty foods, and porn). Into this latter … Read more

What Can McDonalds Product Managers Do To Capture Young Customers?

The product managers at McDonald’s have a problem on their hands. A recent study revealed that among younger burger eaters, the millennials, only one in five has ever eaten a Big Mac burger. For a 61 year-old burger chain, this does not bode well for the future. McDonald’s product managers need to take a look … Read more

How Home Depot Product Managers Are Fighting Back Against Amazon

If you are a product manager working in the field of retail goods, there is one word that should strike fear in your heart: Amazon. Retailers like Macy’s, Nordstrom’s, and Kohl’s have all been reporting decreased sales and the culprit is Amazon. They are all losing customers to the online giant. It turns out that … Read more

Goodbye Scion – What Happened To You?

You would think that if you became the product manager of something as big as an automobile, you’d be set for life. I mean, if the company is going to go to the effort of rolling out a new car model, then you’d think that they would be so committed to it that your job … Read more

Lessons For Product Managers From HBO

We all know who HBO is, right? They are the premium cable television channel that even if you subscribe to cable, if you want HBO you have to pay an additional fee to get. Back in the day, HBO was the place where you could watch recent movies before they showed up in your local … Read more

How Product Managers Can Manage The Age Gap On Their Product Teams

Product managers often don’t manage any direct reports. However, in order to have a successful product, we always seem to find ourselves in charge of a sort of “virtual team” of people who are sprinkled throughout the company. It turns out that in order for our product to be a success, we need to do … Read more