Every Product Manager Needs A Product E-mail Newsletter

Every product manager wants to be able to stay in touch with the people who have already purchased their product. There are a lot of ways to do this including having a good working relationship with your sales team. However, since we now live in the 21st Century we have an even better way to … Read more

Applying Digital Product Management To Perfume

Think, if you will, about the world of perfumes. This market consists of tiny little bottles that contain liquids that when sprayed on (most of the time) women produce scents that the wearer believes will make them more attractive to the opposite sex. Chanel No. 5 is considered to be the most expensive perfume in … Read more

Who Is Going To Fix Twitter’s Product?

Just about everyone out there has heard about Twitter. It’s the company that invented the 140 character “tweet” micro-blogging platform. TV shows, journalists, and celebrities all seem to be using this service all the time. The problem is that regular people don’t seem to be using it. Basically, Twitter has a product development definition problem … Read more

What Do The Nook Product Managers Have To Do To Save Their Product?

Just how cool would it be to work in the world of high technology consumer goods? I mean we’re talking about products like the Apple iPhone, smart watches, the Kindle, Google Glass, and – the Nook? Yes, consumer electronics is an exciting place to have your product competing, but it’s a brutal market and if … Read more