Going Mobile In China: Is This A Good Idea For McDonalds And Yum?

Let’s face it – being a product manager at a billion dollar global restaurant firm cannot be an easy job. Over at both McDonalds and Yum Brands (think KFC, Pizza Hut, and Taco Bell) their product managers realize just how important the China market is to their firms. Both firms realize that they need to … Read more

Product Managers Have To Decide: Is It Time For Bubble Wrap To Go Away?

If you are anything like I am, when you get a package sent to you in the mail you are excited to receive it. When the package arrives, the first thing that you do is to tear it open and get to the item that has been sent to you. We generally don’t spend a … Read more

Chipotle Product Managers Play Games With Ethics – Is This Ok To Do?

So product manager, I’ve got an interesting ethical issue for you. Are you ready? If sales of your product were sagging and your boss came to you and told you that it was your job to boost sales, how far would you go to make this happen? Would you change your product development definition? Would … Read more