Can Coke Product Managers Make Their New Alcoholic Drink A Success?

Chu-Hai is big in Japan. Can Coke join the crowd?

So for just a moment, picture yourself as a product manager for one of the most iconic products out there: Coke-Cola. You’ve done a great job – Coke is one of the most popular drinks available and no matter what country you go to, it is very well known. The company makes an enormous amount … Read more

Product Managers Know How Valuable A Product Name Is

As a product manager, you know just how important the name of your product is. We spend a great deal of time trying to come up with the right name that will match the product development definition for each of the products that we manage. Our goal is always to create a name that will … Read more

Product Managers Want To Know: Where Did The Soda Go?

Once upon a time, the Keurig company, you know them – they are the ones who make that single sever coffee machine that uses those little plastic pouches, decided that they wanted to expand into new markets. Their product managers looked around and what they discovered is that the rest of us drink a great … Read more