Coke Product Managers Seek New Tastes

Coke product managers are searching for new drinks to create

Ah, to be a product manager at Coke-Cola. Would that not be the best job ever? Coke is a huge company, it has a very large market share, and every customer that you might ever want to capture has already heard about about your product. What more could a product manager ask for? Coke has … Read more

Can Coke Product Managers Make Their New Alcoholic Drink A Success?

Chu-Hai is big in Japan. Can Coke join the crowd?

So for just a moment, picture yourself as a product manager for one of the most iconic products out there: Coke-Cola. You’ve done a great job – Coke is one of the most popular drinks available and no matter what country you go to, it is very well known. The company makes an enormous amount … Read more

Product Managers Know How Valuable A Product Name Is

As a product manager, you know just how important the name of your product is. We spend a great deal of time trying to come up with the right name that will match the product development definition for each of the products that we manage. Our goal is always to create a name that will … Read more

What’s A Cola Product Manager To Do When Your Product Goes Flat?

When it’s hot out and you are thirsty, what do you want to drink? No, I’m not talking about a beer – let’s talk non-alcoholic drinks. Due to years and years of spending on enormous advertising campaigns, many of us instantly think of drinking a Coke when we want something cold and sweet. For years … Read more

Is Being A Product Manager At Coke Lost Its Fizz?

As product managers the one thing that we’d all like is to manage a product that everyone already knows. In fact, if the product was a part of the popular culture that would be even better. However, if you were selected to be a product manager for the soft drink maker Coke, you might want … Read more

Pepsi Product Managers Try To Fool Everyone All The Time

Over at the soft drink maker Pepsi, the product managers are in the middle of making a very big change. They are tinkering with the product development definition for their popular diet Pepsi drink. What makes this change so very interesting is that the reason that they are doing it is to respond to incorrect … Read more

Get More Customers By Offering Them A Suicide Drink

Whenever I stop at a 7-11 with my kids in tow, they start instantly clambering for me to allow them to get a soda. On those occasions that they have worn me down enough that I’ll do almost anything to get them to shut-up, I’ll give in and let them. What they proceed to do … Read more

New Coke: A Product Manager Campfire Story

In the world of product managers there are a few stories that the old hands talk about when they get together. The product failures, the flubs, and the downright fiascos that have grown into legends that are now only mentioned in hushed tones when a  product manger is trying to kill a product idea that … Read more