Product Managers Give Clear Drinks A Try
Product managers in Japan have started to create clear versions of their product to appeal to customers who want healthy drinks
Coke
Coke Product Managers Seek New Tastes
Ah, to be a product manager at Coke-Cola. Would that not be the best job ever? Coke is a huge company, it has a very large market share, and every customer that you might ever want to capture has already heard about about your product. What more could a product manager ask for? Coke has … Read more
Can Coke Product Managers Make Their New Alcoholic Drink A Success?
So for just a moment, picture yourself as a product manager for one of the most iconic products out there: Coke-Cola. You’ve done a great job – Coke is one of the most popular drinks available and no matter what country you go to, it is very well known. The company makes an enormous amount … Read more
Product Managers Know How Valuable A Product Name Is
As a product manager, you know just how important the name of your product is. We spend a great deal of time trying to come up with the right name that will match the product development definition for each of the products that we manage. Our goal is always to create a name that will … Read more
When Is A Diet Soda Not A Diet Soda?
It turns out that if you are a product manager who works for either Coke or Pepsi right now, things are not going so well for you. The market for their diet sodas is starting to tank. Last year sales of Coke and Pepsi diet drinks fell by 4.6% and 7.7%, respectively and that can’t … Read more
What’s A Cola Product Manager To Do When Your Product Goes Flat?
When it’s hot out and you are thirsty, what do you want to drink? No, I’m not talking about a beer – let’s talk non-alcoholic drinks. Due to years and years of spending on enormous advertising campaigns, many of us instantly think of drinking a Coke when we want something cold and sweet. For years … Read more
Is Being A Product Manager At Coke Lost Its Fizz?
As product managers the one thing that we’d all like is to manage a product that everyone already knows. In fact, if the product was a part of the popular culture that would be even better. However, if you were selected to be a product manager for the soft drink maker Coke, you might want … Read more
Pepsi Product Managers Try To Fool Everyone All The Time
Over at the soft drink maker Pepsi, the product managers are in the middle of making a very big change. They are tinkering with the product development definition for their popular diet Pepsi drink. What makes this change so very interesting is that the reason that they are doing it is to respond to incorrect … Read more
Get More Customers By Offering Them A Suicide Drink
Whenever I stop at a 7-11 with my kids in tow, they start instantly clambering for me to allow them to get a soda. On those occasions that they have worn me down enough that I’ll do almost anything to get them to shut-up, I’ll give in and let them. What they proceed to do … Read more
New Coke: A Product Manager Campfire Story
In the world of product managers there are a few stories that the old hands talk about when they get together. The product failures, the flubs, and the downright fiascos that have grown into legends that are now only mentioned in hushed tones when a product manger is trying to kill a product idea that … Read more