Product Managers Know Kids Want Some Buzz With Their Soda

Why just drink soda when you can get soda with a kick?

Product managers who are responsible for selling alcohol are in a bit of a bind these days. For some reason, perhaps because of everyone’s health kick, sales of alcohol have been declining over the past few years. Today’s millennials are just not buying as much beer, wine, and hard liquor as their parents once did. … Read more

Sparkling Water Starts To Take Over The Drinks Market

Seltzer is taking over the drink market

So when you are hot or thirsty, what do you like to drink? The answer to that question can be any one of a large number of different types of beverages: water, soda, juice, beer, etc. However, somewhat surprisingly the more and more answer is turning out to be seltzer – sparkling water. Consumer’s desire … Read more

What Would You Do If Walmart Turned Off Your Gas?

I seem to recall that there is a type of fish that attaches itself to sharks, I think that it’s called a remora. This fish then gets access to all of the leftovers when the shark feeds. Not a bad relationship, eh? In the U.S. gas station business, there is a company called Murphy USA … Read more