product launch Archives - The Accidental Product Manager

One of the biggest challenges that product managers face is when there is someone else offering a product that is very similar to ours. When

As a product manager, you want your product to be a success. You do your best to understand what your customers will want, you work

Product launches are one of the most difficult things that product managers are called on to do. The reason that they are so difficult to

Any time the company completes the creation of a new product, or a new version of an existing product, it’s time to launch the new

So just exactly what does it take to successfully launch a product? In my product management consulting work, I’ve had a chance to work with

Do you have a product launch coming up in your future? Sorry – that’s a trick question, we all have launches coming up. No matter

If there was such a thing as a standard product manager job description, then you’d think that it would contain the phrase “… be responsible

Is there any part of a product manager’s job that is more exciting then being responsible for introducing a new product? For that matter, is

If you were going fishing, how much luck catching fish do you think that you would have if you didn’t use any bait on your

Just shut-up and buy my product! In fact, while you are at it, buy a lot of my product. If only we could really tell

The Accidental Product Manager Archive