Do Product Managers Need To Become Less Perfect?
Product managers are discovering that they can use ugly advertising to successfully promote their products
advertising
Product Managers Start To Get Direct With Their Advertising
Advertising product managers think that they have discovered new direct-to-consumer firms that want to move away from just advertising on social media
Online Product Managers Look For Ways To Stand Out In A Crowd
Online product managers are facing the challenge of dealing with a lot of competition and now having to fine ways to make their products unique
Product Managers Look For A Better Way To Deliver Products To Customers
Product managers have been using Amazon for advertising and shipping products but now alternatives are showing up
Product Managers Start To Go Directly To Their Customers
Ad product managers are getting excited because a new type of customer, direct to consumer (DTC) has started to buy media ads
Facebook Product Managers Go Looking For More News
Facebook product managers need to get local news to satisfy their customers but because Facebook has captured so much advertising revenue local newspapers are going out of business
Papa John’s Product Managers Look For New Ways To Be Successful
Can you think of any job that would be more delicious than being a product manager for a pizza chain? The product managers at the Papa John’s pizza company probably thought that they had the best job in the world for a very long time. Then things started to change for them. It seems as … Read more
Chipotle Product Managers Play Games With Ethics – Is This Ok To Do?
So product manager, I’ve got an interesting ethical issue for you. Are you ready? If sales of your product were sagging and your boss came to you and told you that it was your job to boost sales, how far would you go to make this happen? Would you change your product development definition? Would … Read more
What Can Facebook Teach Product Managers About Reaching Customers?
I’m pretty sure that by now just about everyone out there has heard about Facebook. Facebook is the largest social networking platform going these days. What a lot of us may not know about is the fact Facebook employs a lot of product managers whose job it is to help customers advertise on Facebook. This … Read more
Instagram Product Managers Attempt To Do The Impossible
Welcome to the crazy world of social media. You know, the market segment where one day there’s nothing and then the next day there’s a brand new company that is worth billions. The story of Instagram is just like this. This photo sharing social media hub came out of nowhere and ended up being bought … Read more