In Order To Succeed, Should Product Managers Become Smaller?

Sam’s Clubs are getting smaller in order to compete better

If you were a product manager at Walmart’s Sam’s Club, there is one thing that would keep you up at night: Costco. You’d know that your product development definition was broken because the customers that you wanted to come into your Sam’s Club stores all too often were heading over to shop at Costco. The … Read more

Mall Product Managers Discover The Value Of Gyms

Gyms can make malls a go-to destination

If you’d like to sign up for a challenging product manager job, then perhaps you’d like to look into what it would take to become the product manager for a mall. Back in the day, malls where where everyone in town would go to do their shopping. They had movie theaters, food courts, and, of … Read more

Product Managers Discover How To Make More Money From Food

Product managers are learning how to get more money from food

Product managers for food products are facing a couple of different challenges right now. The first is that the cost of making food is currently rising. This means that their products are becoming more expensive even without them doing anything. The other problem that they are facing is that they are facing tough competition – … Read more

Starbucks Product Managers Try To Deliver Success

Starbucks needs to find a way to become popular once again

Starbucks needs to find a way to become popular once again Image Credit: Photo by Takahiro Sakamoto on Unspl Let’s face it: that Starbucks coffee sure does taste good. You know it, I know it, and all of those people who are currently standing in line waiting for their next cup of coffee know it … Read more

The Digital World Changes The Way That Food Company Product Managers Operate

Food purchase changes mean that product managers have to change

Let’s be straight about a few things: the world in which we live is currently changing. A lot. Nowhere is this more evident than perhaps when we take a look at how consumers go about buying food. This used to be a simple task: people jumped into their cars with their food shopping list in … Read more

Why Are Product Managers Moving Away From Focus Groups?

Focus groups are the way that product managers used to find out how customers felt about their product

When a product manager is put in charge of a product, one of the first questions that they would like to be able to answer is just exactly what do potential customers think about the product? There are number of different ways to go about answering this question and testing our product development definition, but … Read more

Can Apple’s Product Managers Win Back The Movie Market?

So just in case you didn’t realize it, Apple makes a lot of money from both renting and selling movies. This is all part of their iTunes empire that has been around for a while and has become sort of the defecto go-to location for a lot of people when they are looking for new … Read more

Product Managers Want To Know: Why Do Malls Fail?

Just about every town that we live in has a mall. The mall has a collection of stores that if we need a specific thing, we know that we can visit the mall to get. There are generally food courts and movie theaters there also that cause us to visit the mall. Malls just seem … Read more

How To Find More Customers For Your Product

Just exactly what does a product manager job description say that we have to do? Yes yes, we are responsible for creating our product development definition, managing it, and delivering our product. However, is that where things stop? Could it be possible that we also have a responsibility to go out and find new customers … Read more