Why Are Product Managers Moving Away From Focus Groups?
When a product manager is put in charge of a product, one of the first questions that they would like to be able to answer
The Accidental Product Manager Archive
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Tag: focus group
Too Much Choice Is Bad: Customers Don’t Want To Do Your Job For You
Shopping for groceries is a pain. Being forced to do a grocery store’s job for them is a bigger pain. The U.K. supermarket chain Asda
How To Use Web 2.0 To Be A Better Product Manager
Right off the bat, I need to apologize for using “Web 2.0” in the title. It was a cheap trick to get you to read
A New Way For Product Managers To Discover Breakthrough Product Features
As a product manager, you are ultimately responsible for your product’s features. If you’ve guessed well, then you should have a successful product. If you’ve