Why Are Product Managers Moving Away From Focus Groups?

Focus groups are the way that product managers used to find out how customers felt about their product

When a product manager is put in charge of a product, one of the first questions that they would like to be able to answer is just exactly what do potential customers think about the product? There are number of different ways to go about answering this question and testing our product development definition, but … Read more

Free Product Manager Internet Resource Links

If you’ve already subscribed to The Accidental Product Manger Newsletter (Click Here to subscribe), then you know about the “5 Links That You Should Know” section. Forget my clever writing, folks tell me that this is the part of the newsletter that they like the best. Ok, I’ll get over my indignation at being outclassed … Read more

A New Way For Product Managers To Discover Breakthrough Product Features

As a product manager, you are ultimately responsible for your product’s features. If you’ve guessed well, then you should have a successful product. If you’ve guessed badly, then you may be sitting on a stinker of a product right now. No matter which situation you find yourself in, you are facing one of the greatest … Read more