The Accidental Product Manager
Home Of The Billion Dollar Product Manager Where You Too Can Learn To Be A Wildly Successful Product Manger
Is there any part of a product manager’s job that is more exciting then being responsible for introducing a new product? For that matter, is there any experience that can be more nerve racking than introducing a new product? If only there was some way that we could take out “flop insurance” that would help … Read more
This post is an invitation for you to come along with me as I work with one of my clients to help them get ready to present their solutions to a customer in the hope of getting them interested enough to start to move forward towards a sale. You’ll recognize a lot of what we’re … Read more
In the world of product managers there are a few stories that the old hands talk about when they get together. The product failures, the flubs, and the downright fiascos that have grown into legends that are now only mentioned in hushed tones when a product manger is trying to kill a product idea that … Read more
Times are tough. Times are tough all over. This just happens to include China. Over there, one of China’s most prominent web-based companies is taking some innovative steps to deal with the current global recession. What they are doing to stay successful holds a lot of lessons for product managers everywhere. When Things Get Tight… … Read more
Product Managers all over the place are asking the same question: what should I be doing to boost my product sales during this extend economic downturn? If you read the papers and the trade magazines, there are no shortage of “experts” who are more than willing to offer their suggestions. I prefer to listen to … Read more
As a product manager you know that you should be using shiny new Web 2.0 stuff to market your product. However, the sticky question is what exactly should you be using and, oh by the way, just how should you be using it? Traditional marketing has always been pretty much a one-way street – you … Read more
Times are tough. Your product, your baby, is struggling. New competitors are showing up in your market with lower cost alternatives. Try as you might, your sales teams are just not having any luck convincing your customers to shell out the extra bucks for your Cadillac product. What’s a product manger to do? Lots of … Read more
You walk into the casino and saunter over to the roulette wheel. Peeling off a wad of $100 bills, you plunk them down on black seven and then the wheel spins. When the ball comes to a rest, it is on, what else, black seven. You pick up your immense winnings and head for the … Read more
Just imagine if you were a movie studio executive back in the early 1980’s: what format should you release your new movie on for the home market – VHS or Beta? Both technologies were battling it out and it was very difficult to try to predict a winner. That was a long time ago (buy … Read more
Who has to deal with irrational customers – isn’t “irrational” just another word for “crazy”? If you’ve ever had to set a price for your product, then you know what I’m talking about. No matter what price you pick (or how you pick it) people are always going to be telling you that it’s the … Read more