The Accidental Product Manager
Home Of The Billion Dollar Product Manager Where You Too Can Learn To Be A Wildly Successful Product Manger
Love ’em or hate ’em, business plans are a part of every product manager’s life. They should be a part of every company’s product development definition. Because we can’t do it all by ourselves, we need to make use of funding and resources from the company. In order to get what we need, the company … Read more
In the world of product managers there are a few stories that the old hands talk about when they get together. The product failures, the flubs, and the downright fiascos that have grown into legends that are now only mentioned in hushed tones when a product manger is trying to kill a product idea that … Read more
In the world of product mangers, there are some events that are only spoken about in hushed tones. Examples of product manager decisions that, when seen in the rear view mirror of time, just seem so very, very wrong that you wonder why the decision was ever made. Up until now the poster product for … Read more
As a product manager you know that you should be using shiny new Web 2.0 stuff to market your product. However, the sticky question is what exactly should you be using and, oh by the way, just how should you be using it? Traditional marketing has always been pretty much a one-way street – you … Read more
Data, data, who’s got the data? Thanks to our luck of being product managers in the 21st Century we are privileged to have access to quantities of data about our product and our customers that product managers of old could only dream about. However, is this really a good thing? Dr. Peter Fader is a … Read more
Keep in mind that job mapping is a process by which Product Managers can discover what product features your customers are really looking for. Job mapping is a process by which you break down into a series of smaller steps the task that your customer is trying to accomplish while using your product. By doing … Read more
Last time we talked about “job mapping” how a customer “hires” your product to perform some task. If you can do this well, then you will be able to create an understanding of what aspects of your product the customer likes and is using as well as which ones he/she does not like and is … Read more
Once upon a time, going to a Blockbuster Video store was a regular part of my weekend. Since I am such and engineer, running back to the store the next day to return the video that I had watched was also part of my weekend. However, I don’t do any of these things any more … Read more
Did you ever have a lemonade stand as a kid? If not that, then you probably sold something else at some point in time. When I had my lemonade stand, most of the morning was spent dragging a table to the edge of the yard by the street, creating a hand painted sign that said … Read more