The Accidental Product Manager
Home Of The Billion Dollar Product Manager Where You Too Can Learn To Be A Wildly Successful Product Manger
Come on, ‘fess up - you have just a little bit of a salesperson living inside of you. On those occasions that you get in front of a customer, you can hardly help yourself from launching into a “sales mode” and trying to convince the customer that they need your product. Now that the Web … Read more
Boy, oh boy do I have a story for you today. I’ve been working with one of my customers who has decided that they need to improve how they communicate with their customers. Having read all of the industry rags, they’ve decided that they need to set up a social networking site for their company … Read more
As a product manager you know that you should be using shiny new Web 2.0 stuff to market your product. However, the sticky question is what exactly should you be using and, oh by the way, just how should you be using it? Traditional marketing has always been pretty much a one-way street – you … Read more
Right off the bat, I need to apologize for using “Web 2.0” in the title. It was a cheap trick to get you to read at least this far, but it sure seems to have worked. With all of that out of the way, hype aside, it sure does look like the Internet is changing … Read more