The Problem That Product Managers Have With “New”

When you take a look at your product, what do you think about it? Are you sad that your product is not a shiny new product? Do you wish that you were in charge of managing a cutting edge product that was just bursting on the market? I’m pretty sure that at one time or … Read more

Why Product Managers Need To Know The Big Picture

As product managers we like to work hard. The reason that we like to do this is because we all believe that the harder we work, the more progress we’re going to make. What we are trying to achieve is to move closer to our target of total market domination, unlimited customers, and the ability … Read more

Product Promotion On A Budget

There are a lot of companies that a product manager can work for and it sure feels like I’ve worked for many of them. During my career so far, I’ve worked for four very large international firms and four startups. I can tell you that when I’ve been working for a startup, money has always … Read more

Is Being A Product Manager At Coke Lost Its Fizz?

As product managers the one thing that we’d all like is to manage a product that everyone already knows. In fact, if the product was a part of the popular culture that would be even better. However, if you were selected to be a product manager for the soft drink maker Coke, you might want … Read more