Product Managers Look For New Ways To Detect Counterfeits
Product managers need to be able to assure their customers that they are getting authentic products and so we have to be able to spot counterfeits
iPhone
Apple Product Managers Change When They Release New Phones
Let’s talk about the product that you are responsible for. How many different versions of that product are you currently offering? Most of us have a big, medium, small version or perhaps a simple, better, and fancy version. When you create a new version of your product (e.g. version 2.0), what does your product development … Read more
Apple Shows Product Managers How To Get More For More
You sorta gotta have some pity for the poor product managers over at Apple. I mean yes, they are responsible for one of the most popular products out there: the iPhone. However, we are living in an age in which just about everyone who wants to have a smartphone already has one and so the … Read more
How Product Managers Can Learn To Think Small
Just in case you’ve been hiding in a closet or something, Apple introduced a new product back in early 2015: a watch. This was one of the worst kept secrets of all time – everyone knew that it was coming. Now that it’s here, there is a very good chance that just like Apple’s other … Read more
What Can Product Managers Learn From How The iPhone Was Born?
If you are like most product managers, you look at the iPhone and wish that it was the product that you were managing. I mean, how cool would that be? Who wouldn’t want to be in charge of a product that has sold over 470M copies? One of the things that we often overlook is … Read more
Is Offering Your Customers Bait Ever A Good Idea For A Product Manager?
I’m pretty sure that you are like me – you think that based on your product development definition your product is the best one out there. If only your potential customers would buy it, they would be amazed at how well it solves their problems. It’s just finding a way to get them to make … Read more
How Do Cell Phone Product Managers Get Us To Upgrade?
Hey look, the new iPhone x has just come out. Or maybe it’s the new Samsung Galaxy y. Yea! Umm, I sure do like that shiny new thing, but I think that I’ll wait awhile or maybe I’ll skip this generation and go for the next one. Oh wait, my current phone all of sudden … Read more
How Do You Save A Dying Brand? The Blackberry Story
The best product management job to have roughly 5 years ago would have been to work at Blackberry – the maker of the most popular mobile phones. Back in the day, no matter where you went, you would always see people typing on those little Blackberry keyboards or using their little Blackberry trackballs. However, a … Read more
Let Apple Show Product Managers How To Sell More Products
Is it possible that Apple might be able to teach you a thing or two about how to find more customers for your product? I can almost hear you saying “Hey Dr. Jim, I’m a product manager who manages a line of ball bearings – they are nothing like the kinds of products that Apple … Read more
Are The Blackberry Product Managers Playing Below The RIM?
Come with me while we travel back in time, not far, just 5 years or so. Now that we’re here, take a look around. What do you see? I bet you see just about all of those corporate folks using their Blackberries to make calls and check email. Poof! Now we’re back in current times. … Read more