How To Find More Customers For Your Product

Just exactly what does a product manager job description say that we have to do? Yes yes, we are responsible for creating our product development definition, managing it, and delivering our product. However, is that where things stop? Could it be possible that we also have a responsibility to go out and find new customers … Read more

How Product Managers Can Find More Customers

I’m pretty sure that we all know and understand that product managers don’t work in sales. However, our career is very closely tied to the success of the product that we are responsible for. So, while we don’t have primary responsibility for selling our product, we are however quite motivated to make sure that the … Read more

More Features Or Better Usability – The Product Manager’s Dilemma

As product managers we are driven people. We want our product to be #1 in its marketplace. What this means is that when our potential customers go shopping, we want them to take a look at our product and see that it is clearly the one that they want – no other product even comes … Read more

Product Promotion On A Budget

There are a lot of companies that a product manager can work for and it sure feels like I’ve worked for many of them. During my career so far, I’ve worked for four very large international firms and four startups. I can tell you that when I’ve been working for a startup, money has always … Read more

BMW Product Managers Prepare To Launch Tomorrow’s Product Today

Product managers rule the world. That means that we need to show the rest of the company what they need to be doing in order to make sure that our product is going to be a success. Over at BMW they’ve got a bit of a problem on their hands and their product managers are … Read more

A 3-Step Product Manager System To Make Your Product Successful

As the CEO of your product, at the end of the day you are the one who is responsible for it being a success. Not the sales team, not the developers, not the CEO. You. This is one of the HUGE differences between a project manger and a product manger. Project managers can complete their … Read more