Why Can’t Amazon Sell Luxury Products?

Amazon can't break into the fashion industry because they don't have high end products

As we all know, Amazon sells a lot of different things. However, there is one area where they are distinctly lacking in products to sell: luxury goods. It’s not as though the Amazon product managers have not held discussions with the Swatch, Gucci, LVMH Louis Vuitton, and other luxury vendors. However, so far they have … Read more

How Can A German Grocer Be Successful In The U.S.?

Does the U.S. really need another grocery store?

When it’s time for you to go to the store and get some food, where do you go? Do you always go to the same place? If you are like most of us, you have relatively set patterns: you go to the same store, you walk the same aisles, and you check out at the … Read more

Product Managers Need To Understand The Power Of A Newsletter

Product Managers know that newsletters can be a powerful way to stay in touch with your customers

As product managers we spend a great deal of our time trying to figure out how to get more people to buy our products. This is all fine, but it turns out that some of our most profitable customers may be the people who have already bought our product. Since they have already bought into … Read more

Why Are Product Managers Moving Away From Focus Groups?

Focus groups are the way that product managers used to find out how customers felt about their product

When a product manager is put in charge of a product, one of the first questions that they would like to be able to answer is just exactly what do potential customers think about the product? There are number of different ways to go about answering this question and testing our product development definition, but … Read more