Product Managers Prepare To Tap Into The Superfans
Product managers who work for performing artists now have a great deal of data about the artist’s fans and they can use this for targeting marketing
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Roku Product Managers Discover Ads
Roku product managers want to start to offer ad-supported streaming because they have determined that customers are watching more television
Can Apple’s Product Managers Win Back The Movie Market?
So just in case you didn’t realize it, Apple makes a lot of money from both renting and selling movies. This is all part of their iTunes empire that has been around for a while and has become sort of the defecto go-to location for a lot of people when they are looking for new … Read more
Netflix Teaches Product Managers Lessons About Pricing
As product managers we all dream of the day that we could muster up the courage to actually raise the price of our product. Just imagine – we wouldn’t have to do any additional work, and we’d be able to bring in even more money! Apparently the product managers over at Netflix had the same … Read more
Netflix Teaches Product Managers A Lesson
Once upon a time, going to a Blockbuster Video store was a regular part of my weekend. Since I am such and engineer, running back to the store the next day to return the video that I had watched was also part of my weekend. However, I don’t do any of these things any more … Read more