Product Managers Need To Know How Much Time To Invest In A Prospect

Talk to any product manager and they can tell you, when a new product gets introduced, the product manager becomes a part of the sales team for at least awhile – that’s almost a part of the product development definition. What this really means is that you are going to get caught up in the … Read more

Customer Led New Product Design: Notes From The Field

This post is an invitation for you to come along with me as I work with one of my clients to help them get ready to present their solutions to a customer in the hope of getting them interested enough to start to move forward towards a sale. You’ll recognize a lot of what we’re … Read more